Are you a new analyst looking for a way into the digital analytics industry? An analyst looking for advice on how to grow in your role or be promoted? Looking for a new opportunity?

For the past year, the WAA Membership Committee has been working on an initiative to provide WAA members with information regarding careers in the digital measurement industry.

Now available is the WAA’s Career Guide for Digital Analysts, an overview of careers in the digital measurement industry, including:

• The types of companies analysts can work for;
• Typical hierarchy and responsibilities for each role;
• Educational and skill set requirements, including the importance of emerging skill sets; and
• Advice for those looking to break into the field, be promoted or find a new opportunity.

This was compiled from the insight of a variety of industry members kind enough to spend some time giving an overview of careers in their area – client, vendor, agency and consulting side.

If you are a WAA member, please use this link to download the Career Guide:
Download the WAA Career Guide for Digital Analysts

You will need your WAA website username or password.

If you have forgotten your WAA website username or password, click here to reset your password.

Not a member yet? Join the WAA here.

If you’d like to read more about the WAA initiatives around career development and encouraging careers in Analytics, please read more at the WAA Blog.